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This Galentines Day we have partnered with illustrator and feminist activist Venus Libido and to launch Rosé Before Brosé, a limited edition wine celebrating female friendship and the realness of platonic love and self-love.
With the need for a flower-wielding man in our lives now officially cancelled, Venus and us are on a mission to dismantle the heteronormative hype brought by Valentine’s Day. The label, illustrated by Venus in her signature no-f*cks-given style, shows an unapologetic woman strengthened by the wine as she raises a glass; grape vines surround her, propping her up as her friends do.
A seductively crisp Provence rosé, Rosé Before Brosé is an ode to the women who stick together; a middle finger to the romance narrative forced upon us, and a love letter to the only ones who will save us in the end...